What are five different marketing management orientations
Product Concept The product concept holds that the consumers will favor products that offer the most in quality, performance and innovative features.
Product concept in marketing
Principles of Marketing. If you make cheap goods easily accessible, that does most of the marketing for you. The marketing concept A company that believes in the marketing concept places the consumer at the center of the organization. This approach doesn't require learning any details about the customers. The solution people are looking for might be a spray, an exterminating service or something else. Instead of finding the right customers for a product it aims to find the right products for target customers. Canon realized that consumers were not really looking for a better film camera and were more interested in a camera that could capture and store rich high quality images. However, focusing too much on the product may also lead to missing the actual aim of marketing: Imagine you are a manufacturer of mousetraps. And so company develops a product of greater quality which usually turns out to be expensive. Dawn recently launched a campaign that will donate a dollar from every purchase of Dawn Dish Washing Detergent to save wildlife. The marketing team will be in-charge of the promotion of the academic programmes available in UCSI University while the academic team will have to ensure and maintain the quality of the programmes and courses offered.
Selling Concept The Selling Concept is, as the name indicates, all about selling, which involves aggressive selling to any customer. The company makes Coca-cola can be purchased almost everywhere in a country, either urban area or rural area.
An example is a TV remote control which has more than 50 buttons and is capable of everything, but does the customer really need and want it?
Production concept assumes that customers will want to buy products or services that are easily available and affordable. For example; Suppose a company makes the best quality Floppy disk. A life insurance company recently hired an additional 10, sales reps across the United States. They must balance and juggle the often conflicting criteria of company profits, consumer want satisfaction, and public interest.
Marketing management orientation pdf
Production concept assumes that customers will want to buy products or services that are easily available and affordable. The company makes Coca-cola can be purchased almost everywhere in a country, either urban area or rural area. Drummond, G. Key Concepts in Marketing. This Production Concept is very popular among huge companies, so it appears to be best for our contemporary society. This orientation does prioritize persuading customers to buy, but it doesn't care about what they want. The solution people are looking for might be a spray, an exterminating service or something else. Marketing Concept: The marketing management philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. Companies use these orientations as a basis for their marketing campaigns. The marketing concept A company that believes in the marketing concept places the consumer at the center of the organization. One of the best modern examples would be IT companies, who are always improving and updating their products, to differentiate themselves from the competition.
But what philosopy will guide this strategy? For sure this concept is the best one for society because its strategy and policy works for its favor Abratt, Modern companies have to put users first, and build not only a good product or servicebut also a good experience around it.
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