The case of the mattel toy

While subcontracts such as this are not uncommon, this one was not previously disclosed as is required by Mattel.

Mattel recall timeline

To take but one example, more than 80 percent of the voluntary recalls around the world made my Mattel in was due to designing problems of its toys using small magnets that could become loose and swallowed by kids. One cant be blame it for growing such a long distance operation, because it is something inevitable,. First, Martel has out sourced their productions outside United States since The model of sourcing productions to low cost countries is not the problem yet the problems were rooted from the supply chain management of Mattel itself. Where Mattel dropped the ball however, was their third objective, to accept full responsibility for the recall and be as open and honest as possible. On the day of the announcement of the first recall, a team of 16 public relations staff personnel at Mattel called reporters at the top 40 media outlets, in order to inform them on what lead to this massive recall, and how it will be avoided in the future. They also pointed out one of the major actions would be to always reaching out to its vendors to ensure that they understand tightened procedure and strict requirement adherence. Their goal is to produce toys that are not only safe but also made at ethically run production facilities. Johnson, The majority of the recalls however were due to hazardous loose magnets and not lead paint contamination. Retrieved September, , from www. This is a good movement suggested by the Chinese government to make awareness that manufactures dont agree to orders which wont be fulfilled with minimum requirements and safety concerns; China also enforced a product quality licensing system, requiring official inspection of toys being exported. Do you ever stop to think, where those toys were made, or if the company making them is ethical? Mattel inspected products from its vendors after production already took place. And also the apology felt right and needed because its a humble gesture towards the clients; And also the strategies taken were right, because if applied well it will be rare for any incident like that to happen again or any future accidents; as mentioned above regular supervisions and certified suppliers plus the testing of paint before it is applied will lower the number of any future incidents or recalls. However, the asia market had grew at 12 percent in , and were expected to grow by 25 percent , especially in China and India.

If outsourcing was the core problem of these recalls, it would have been a serious problem for so long. Situational Analysis Mattel Inc.

mattel ethics case study

This would also encourage vendors to apply these rules on to their suppliers which could help to maintain a proper supply chain management all throughout. And also the apology felt right and needed because its a humble gesture towards the clients; And also the strategies taken were right, because if applied well it will be rare for any incident like that to happen again or any future accidents; as mentioned above regular supervisions and certified suppliers plus the testing of paint before it is applied will lower the number of any future incidents or recalls.

It is obvious that Mattels problems are closely tied in with its enormous global supply chain.

mattel case study essay

In supply chain management, post-production inspection system is ineffective. The first of these objectives was to get all recall information to the public accurately, quickly, and efficiently.

mattel case study questions and answers

They pointed out that paint needs to be bought from certified suppliers and every single batch of paint needs to be tested from every single vendor. This happened because those vendors used the materials from unapproved suppliers with falsified certification documents in order to cut cost to meet with low-cost requirements from those powerful retailers such as Wal-Mart.

With a situation as urgent and important as a global product recall, Mattel was put right into the reactive phase of the conflict management cycle and had to start crisis communication with their stakeholders. However; they waited until August 22nd, 14 days after the recall had first been announced, and 9 days after the suicide death of the head of the Lee Der Industrial manufacturing plant. They implemented their strategic crisis management plan, which allowed them to spread all the information about the recall quickly and clearly through a multi-media approach. This is a second layer of inspection which would endure that the brand name Made in China is not tampered as it would not only affect the toys segment but would affect the overall Chinese manufacturing segment as most of the products manufactured in China were exported and Chinese reputation was at stake. Answer: The firms contract overseas for production of the products they sell to gain certain advantages from the different countries. In Tuck School of Business at Dartmouth. The CEO himself, Robert Eckert, did 14 television interviews and 20 phone calls with reporters discussing the facts of the recall in order to answer the questions the public had for Mattel. Mattel wanted to be as transparent, honest, and forthcoming as possible in their response, in order to rebuild and maintain the trust of their customers, which had diminished in the light of the recent recall scandal. Upon investigation Mattel found that the lead paint contaminated cars were a result of their manufacturers subcontracting part of the painting of the die cast cars to Hon Li Da Plastic Cement Products Co.

This would also reduce recall costs in the future and ensure good quality products at the end. They included Polly Pocket dolls and Barbie and Tanner 2.

Mattel strategy analysis

It was important that Mattel take full responsibility for their negligence leading up to this recall, as well as clearly outline their plan for the future, to make certain no problems like this arise again. Zimlich 6 Works Cited. Introduction 1. Where Mattel dropped the ball however, was their third objective, to accept full responsibility for the recall and be as open and honest as possible. However outsourcing could not be a direct cause of these recalls problems. Which is going to be the right action as this would create more control on the raw materials being supplied and used to reduce any risks and would also make vendors and suppliers to adhere with Mattels norms for them have to be in business with Mattel. To take but one example, more than 80 percent of the voluntary recalls around the world made my Mattel in was due to designing problems of its toys using small magnets that could become loose and swallowed by kids. And also the apology felt right and needed because its a humble gesture towards the clients; And also the strategies taken were right, because if applied well it will be rare for any incident like that to happen again or any future accidents; as mentioned above regular supervisions and certified suppliers plus the testing of paint before it is applied will lower the number of any future incidents or recalls.
Rated 5/10 based on 25 review
Download
Mattel and the Toy Recalls (A)