The decision was made by levi to emphasise mainly on jackets and trousers in its new Tailored Classics line and so the initial idea of suits was dropped before the new line was launched. In order to cater to the classic independent nature of the target market segment, Levi also decided to distribute through quality departmental store chains.
Evaluation: Following all the steps regarding implementation of the strategic elements of the organisational plan and the process of communicating with the various stakeholders, Levi had to ensure that it was wrking to achieve the objective set. How to cite this page Choose cite format:. History[ edit ] Origin and formation Levis organization [ edit ] Levi Strauss started the business at the 90 Sacramento Street address in San Francisco and then moved the location to 62 Sacramento Street.
This conveyed the idea that Levi is engaging in the manufacturing of non standardised custom classic wear that were more tailored to the customers individual need. The company is also well known for promoting progressive causes.
Get Essay This meant evaluation of the current market share and its segmentation, product range of competitors and what the company may want to do about it.
Intrapreneurship is about applying the values of an entrepreneurlearning, innovation, initiative, empowerment, ownership to the task of running a leading-edge corporation.
Also in the s Levis quit the Chinese market due to concerns of human rights violation. The companys focus on values also comes from its strong culture and commitment of its leadership towards values and ethics. The first of such steps was setting out a communication objective.
The internal structure of the company is functional.